JAKARTA, korantimes.com – University Trisakti students who are members of the Ambarjaya Village KUM-ITT Team 2026 implemented the Rengginang MSME Branding Program on July 9, 2026. This activity was carried out as an effort to support local products to have a stronger identity, a more attractive appearance, and wider marketing opportunities. The program started from the condition of rengginang products which are still marketed traditionally, without labels, and with very simple packaging. Based on this, the student team took the initiative to provide direct assistance to business actors to increase the added value of products through improving packaging and visual identity. The mentoring activity was carried out by Sifa Aulia Safitri, a student of the Visual Communication Design (DKV) study program University Trisakti . She explained that designing labels and choosing more modern packaging is expected to help Ambarjaya Village rengginang products appear more professional and able to compete in a wider market. “Packaging and labels are not just wrappers, but also identities that build consumer trust. With better packaging, local products can have higher competitiveness,” said Sifa. In its implementation, the student team introduced a new label design containing important information such as the brand name, logo, ingredient composition, expiration date, and ordering contact. In addition, the use of transparent, adhesive pouch packaging (ziplock) was also introduced to maintain the quality and crispiness of rengginang for longer. Rengginang MSME owner, Mrs. Kokom, welcomed and appreciated the initiative of KUM-ITT University Trisakti students. According to her, this innovation gave her new enthusiasm in developing her business. “I am very grateful to the Trisakti students. Now our rengginang looks better and neater with the new label and packaging. Hopefully, orders will increase and this business can continue to grow,” said Mrs. Kokom. Through this branding program, University Trisakti students hope that MSME owners in Ambarjaya Village can continue to apply the knowledge that has been provided sustainably, so that local products can develop into superior village commodities with high competitiveness. Source quoted from: https://korantimes.com/2026/07/19/Student-University-trisakti-dorong-penguatan-branding-umkm-rengginang-desa-ambarjaya/