Jakarta, October 25, 2024 – Universitas Trisakti hosted a webinar titled “Scaling up Sustainability for MSMEs,” part of the ECOGREEN project (Empowering Transdisciplinary Collaboration and Green Entrepreneurial Education Towards Sustainable Campus and Micro, Small, and Medium-sized Enterprises in Indonesia). This project is a collaboration involving six universities in Indonesia and two in Europe. The event is part of the *Industry-Based Guest Lectures on Sustainable Business Series*, which aims to raise awareness and understanding among Micro, Small, and Medium-sized Enterprises (MSMEs) regarding the importance of adopting sustainable business practices to navigate global business challenges.

The ECOGREEN project is an initiative funded by the European Union to support green entrepreneurship education and interdisciplinary collaboration, focusing on the development of MSMEs and sustainable campuses in Indonesia. This program aligns with the Indonesian government’s efforts—led by the Ministry of Cooperatives and SMEs—to encourage MSMEs to adopt more environmentally friendly and sustainable business practices, thereby enhancing their competitiveness in both domestic and international markets. Trisakti University, an institution active in MSME empowerment, has also collaborated with the Ministry on various programs to support the sustainable development of MSMEs.

This webinar featured a number of expert speakers in the field. Among them was Wisnu Dewobroto, E-Business Ecosystem Advisor at the Ministry of Cooperatives and SMEs of the Republic of Indonesia, who provided insights into various government initiatives aimed at helping MSMEs transition toward sustainability. Wisnu emphasized the importance of collaboration between the government and MSMEs to ensure businesses can grow without harming the environment. Another speaker, Erwin Hendra Putra from PT Pertamina Hulu Energi, discussed corporate social responsibility and the implementation of sustainable practices. Henry Falentino, Director of Business Development and Investment at PT Pariwisata Cihérang Sumedang Selatan, explained sustainable investment opportunities and eco-friendly practices within the local tourism sector.

Henry explained how sustainable tourism can serve as a long-term strategy to support the growth of MSMEs in tourism areas. Serving as the moderator, Emelia Sari, ST, MT, PhD—Head of the Business Incubator Development Center at LPPM Trisakti University—led the discussion in an interactive and effective manner. The webinar was also supported by the Ministry of Cooperatives and SMEs, aligning with their initiatives to promote sustainable business practices among MSMEs.

Through collaboration with the European Union’s ECOGREEN project and a joint commitment with Trisakti University, the Ministry of Cooperatives and SMEs aims to help Indonesian MSMEs better prepare for business challenges in a global era that increasingly prioritizes eco-friendly practices and sustainability.